What would Einstein do?

ONE OF Einstein's colleagues asked him for his telephone number one day. Einstein reached for a telephone directory and looked it up. "You don't remember your own number?" the man asked, startled. "No," Einstein answered. "Why should I memorize something I can so easily get from a book?"

Yesterday I read a tweet asking how to remember someone's Twitter handle, saying they usually looked up their LinkedIn profile and tried to get it through that. Well, bringing Einstein's thinking up to date I think, not entirely humbly, that he'd have used something like Glasnost21. For with Glasnost it's like 'write once, read anywhere' - simply ensure you log the full details of your contacts and then, as if by magic, you'll never 'forget' anything again.

Take a look at this:

Glasnost iPhone CRM

This is a screenshot from the Glasnost21 iPhone App. Telephone numbers, email addresses, LinkedIn, Twitter, Blog profiles are all there. In fact, whatever contact method you use or might need can all be found in one place. Click on a telephone number and the call is placed, click on twitter and it'll load their stream, tap on LinkedIn and their profile comes up immediately.

So, as I am sure Einstein would appreciate, you just need to write these details down once. After that, forget about them and free up some space in your brain for something more important.

Maybe though, ignore this other piece of advice: '"WHEN I was young I found out that the big toe always ends up making a hole in a sock," Einstein once recalled. "So I stopped wearing socks."'

Antony Slumbers